Founder/ Inventor of BackBoard™
Jonathan Rocha, a graduate of SUNY Oneonta, went on to pursue a six year career in Corporate America where he performed as a top sales executive for a Fortune 500 company. Living in colorful Bushwick NY, his imagination and artistic spirits thrived. It wasn’t until 2018, when Jonathan invented BackBoard, that he decided to start BackBoardLLC and intergrade his fusion of skateboarding and fashion to the world.